If the principal objective of the project is to provide a residence for visual artists active in new media in a original and creative environment. Another is to stimulate an international outlook in Guangzhou in the field of contemporary art, and in more general terms to create bridges of exchange in contemporary culture. 

This is clearly most efficiently achieved on a grassroot people-to-people level. In a long term perspective it is the objective of the project to establish a continuous cultural exchange between China and foreign countries.

Besides sustaining a continuous international exchange in the field of contemporary art, the projects main objective is to establish a dialogue, where art and the artists are advocates of a developed cultural exchange.