A sustained international cultural presence and exchange in China’s Pearl River Delta gives the project its mission and its objectives. It also indicates its possibilities.

The mission of GZ New Media is to propose a residency for an artist specialized in new media (video, photography, conceptual art, performance art, net art, street art, etc.). It will include an activity program where the beneficiary will be integrated into the local art scene and the civil society of Guangzhou. Its mission is not only to provide the facilities and the possibilities for the artist to create, but also in the reversed sense,  stimulate a cultural sustainability, establish an international outlook and propose a model of intercultural exchange through an activity program based on dialogue.