GZ New Media is run by the Guangzhou based organisation GZ New Media in collaboration with the non-profit organisation Föreningen Galleri A50 in Gothenburg, Sweden. 

Föreningen Galleri A50 exists since 1993 and was registered the following year. It is an artist-run and project based organisation, and the producer since 2006 of the major European performance art event Live Action. Its mission is to give access to the citizens to contemporary art and specifically to action art. GZ New Media has as its main mission to run the artist in residency, as well as to produce the international action art event Guangzhou Live.

The international activity of Föreningen Galleri A50 has been growing in the last 5 years. In 2009 the association initiated a showcase of Scandinavian performance art in New York through the organisation of the festival Live Action New York which was produced in 2009 and 2010 and presented at the Scandinavia House on Manhattan and at Grace Exhibition Space in Brooklyn.

The same year it was also the co-organiser, with the French performance art festival Infr’Action in Sète (France), to initiate the annual performance art festival Infr’Action Paris at the Institut Suédois (the Swedish Institute) which was discontinued in 2013.

In 2010 the curator of Live Action founded and curated Guangzhou Live - international action art festival. In 2011 the association further organised in collaboration with the French performance art festival Infr’Action, the international event Infr’Action Venezia which took place during the professional preview of the 55th Venice Biennial, June 1-4 2011 and the 56th Venice Biennial May 28-June 1 2013. In 2015 Infr’Action Venezia will take place from May 6-9 as usual around the biennale areas of the Giardini and Arsenale.

Canton Tower. Guangzhou.